Island records

Island records asked us to work with one of their artists Donae’O. The goal of the brief was to increase traffic to his social media channels.

We worked with a number of influencers to create a series of viral sketches that significantly increased his reach across multiple platforms.

Donaeo was receiving 15,000 Instagram profile visits a week and since working with us he’s now getting 65,000+ a day. That’s 455,000 a week, an increase of +2,933%.