Island records asked us to work with one of their artists Donae’O. The goal of the brief was to increase traffic to his social media channels.
We worked with a number of influencers to create a series of viral sketches that significantly increased his reach across multiple platforms.
Donaeo was receiving 15,000 Instagram profile visits a week and since working with us he’s now getting 65,000+ a day. That’s 455,000 a week, an increase of +2,933%.
Total views in the first month 6 million+