Four Music (Sony Germany) asked us to run an Artist Accelerator campaign for new artist signing Tomi Saario.
We were given a Tik-Tok audience reach target of 20 million… our Tik-Tok audience reach result was 34 million.
Over 4.7 million views in total across TikTok and Instagram.
Tomi's Tik-Tok following grew by 250% as a result of this campaign and his Instagram following increased from 2.4k to 6.2k (158% increase).
Profile visits grew from 2.3k to 27k during the 48hr campaign (1074% increase).
We drove organic reach and generated over 1300 UGC videos created including Tomi's single ‘Just A Little’ as the sound bed audio.
During the 2 week campaign, Tomi was added to 150+ Spotify editorial playlists and the debut single Just A Little was streamed over 300,000 times.
