SONY MUSIC

Four Music (Sony Germany) asked us to run an Artist Accelerator campaign for new artist signing Tomi Saario.

We were given a Tik-Tok audience reach target of 20 million… our Tik-Tok audience reach result was 34 million.

Tomi's Tik-Tok following grew by 250% as a result of this campaign and his Instagram following increased from 2.4k to 6.2k (158% increase).

During the 2 week campaign, Tomi was added to 150+ Spotify editorial playlists and the debut single Just A Little was streamed over 300,000 times.