Four Music (Sony Germany) asked us to run an Artist Accelerator campaign for new artist signing Tomi Saario. 

 

We were given a Tik-Tok audience reach target of 20 million… our Tik-Tok audience reach result was 34 million.

 

Over 4.7 million views in total across TikTok and Instagram.

 

Tomi's Tik-Tok following grew by 250% as a result of this campaign and his Instagram following increased from 2.4k to 6.2k (158% increase).

 

Profile visits grew from 2.3k to 27k during the 48hr campaign (1074% increase).

 

We drove organic reach and generated over 1300 UGC videos created including Tomi's single ‘Just A Little’ as the sound bed audio. 

 

During the 2 week campaign, Tomi was added to 150+ Spotify editorial playlists and the debut single Just A Little was streamed over 300,000 times.

34M

REACHED

|

+250%

FOLLOWING

+300k

STREAMS

|

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